The Copenhagen brand that changed the rules, and what Spring 2026 brings
In 2003, Rolf and Mette Hay opened a small store on Pilestræde in Copenhagen with a simple conviction: good design doesn’t have to be expensive. At the time, Scandinavian design was largely the territory of luxury brands and white-walled galleries. HAY set out to change that.
The formula was straightforward — collaborate with the world’s best designers, then bring those results to a price point that more people could actually reach. Twenty years later, that formula has made HAY one of the most important names in contemporary design. Ronan and Erwan Bouroullec, Jasper Morrison, Hee Welling, Doshi Levien — these names appear together in a single HAY catalogue. In 2018, HAY joined the MillerKnoll family alongside Herman Miller and Knoll, which says something about the seriousness with which the design world takes this brand.
Spring 2026 — Bistro, Outdoors, and Color
This season’s collection moves across three distinct directions.
Deville Chair and Table
Designed by Julien Renault, the Deville chair reinterprets the classic bistro aesthetic — softly rounded frames, generous proportions, the kind of chair that invites you to sit for longer than you planned. Made from at least 60% post-consumer recycled aluminium, it’s lightweight, rust-resistant, and stackable. Available with or without armrests, in a range of colors. The matching tables feature a tilting tabletop mechanism that makes storage easy. Whether on a café terrace or an urban balcony, the Deville works without effort.
Palissade Cantilever
HAY’s long-running Palissade series adds a cantilever base variant, available with or without wheels. Fully disassemblable, designed for adaptable environments — collaborative workspaces, hospitality, open-plan living.
Bella Coffee Table
Four new colors and a larger Ø80cm variant join the Bella Coffee Table family. The clean lines remain intact; the options expand.
Facet Cabinet
Stefan Scholten extends the Facet Cabinet with new heights, colors, and divided compartments. Private office or shared workspace — it adapts without losing its character.
Collaboration as Identity
What separates HAY from most furniture brands is the way it treats collaboration. IKEA, Sonos, ASICS, Liberty — a furniture brand working with a sneaker company, an audio brand, a British fashion house. These aren’t marketing exercises. They’re how HAY thinks about design: as something that belongs in every part of life.
This March, HAY and Jasper Morrison unveiled the Outdoor Market collection — 35 products launched exclusively at MoMA Design Store in New York. A fish-shaped BBQ grill. A polka-dot toaster pan. Foldable loungers in striped fabric Morrison sourced from an antique market in Majorca. Prices range from $12 to $595. That range is the point.
Editor’s Note
“Good design doesn’t have to be expensive” is a harder promise to keep in 2026 than it was in 2003. Supply chains, material costs, inflation. HAY has kept it anyway. That’s what makes this brand worth following — not just what it makes, but the position it holds. Numbers tell part of the story. The attitude tells the rest.
HAY | hay.com | Founded 2003, Copenhagen
Founders: Rolf Hay · Mette Hay | Group: MillerKnoll (2018–)
Spring 2026 highlights: Deville Chair & Table · Palissade Cantilever · Bella Coffee Table new colors · Facet Cabinet extension · Outdoor Market × Jasper Morrison
Available: hay.com · authorized retailers worldwide
