Bond’s first chronograph in 31 years didn’t come from a film. It came from a PlayStation.
1995, GoldenEye. Pierce Brosnan wore an OMEGA Seamaster on his wrist, and from that moment, every Bond film has had one. Thirty-one years, ten films, a partnership that has never once broken stride. This time, it isn’t a film.
007 First Light launched May 27, 2026 — an action-adventure game from Danish studio IO Interactive (the team behind Hitman) and Amazon MGM Studios. A 26-year-old recruit named Bond wears a watch on his wrist throughout the story. OMEGA took that watch off the screen and put it in the catalogue.
Reference 210.32.44.51.01.002. Not a limited edition. A standing production reference.
The First Chronograph in 31 Years
The real news here isn’t the design. It’s the complication. From GoldenEye in 1995 to today, every Bond Seamaster Diver has been a time-and-date watch. No subdials. No chrono pushers. No running seconds register. Ever.
OMEGA’s explanation comes straight from game design. Inside 007 First Light, the watch’s subdials are functional — part of an in-game hacking module and laser strap mechanism. To represent that visually, the watch needed a chronograph layout. The production version kept the same configuration. This is the first time a fictional gadget’s interface has determined the architecture of a real OMEGA watch.
All-Ceramic, Bronze Gold Accents
44mm stainless steel case, 17.2mm thick, 52.8mm lug-to-lug. Polished black ceramic bezel with white enamel diving scale. The chronograph pushers match in black ceramic, unified with the bezel. The dial carries the familiar laser-engraved wave pattern in black ceramic.
The chronograph subdial at 3 o’clock is ringed in PVD bronze gold, matched by the central chronograph seconds hand. “Seamaster” appears in red. The caseback reveals Calibre 9900 through sapphire crystal, with “007 First Light” black-metallized beneath the glass.
The movement is OMEGA’s Co-Axial Master Chronometer Calibre 9900 — automatic, column-wheel chronograph, 28,800vph, 60-hour power reserve, METAS-certified against 15,000-gauss magnetic fields.
The strap is a striped NATO in black, grey, and beige, echoing the No Time to Die edition with a different pattern, finished with a Grade 5 titanium Seamaster buckle and “007”/”First Light” engravings. Six additional NATO straps — each modeled on a strap variant equippable in-game — are sold separately. A rare instance of a video game cosmetic becoming a real, purchasable accessory.
Price and Reaction
CHF 7,300 excluding tax, US$9,400, AUD$14,800. The first Bond watch born from a video game rather than a film, and the first chronograph in the history of the Bond Seamaster line. Two “firsts” colliding in one watch.
Reactions split. “Cosplay all day if that floats your boat, I’ll never buy special editions” sits alongside “feels like a professional instrument, this is a weekly wear for sure.” The 44mm case and 17.2mm thickness are the clear dividing line.
Editor’s Note
For 31 years, Bond and OMEGA always started with a film. Costume designer Lindy Hemming put a Seamaster on Bond’s wrist in GoldenEye, and the pattern held for a decade after decade. This time it’s reversed. The game came first. The watch followed.
What that signals matters more than the watch itself: where OMEGA and the Bond franchise see this partnership going next. Not the screen — the playable world. The watch on your wrist becomes part of a fiction you can actually inhabit. If H. Moser made watchmaking playful with a pump button, OMEGA just made it playable with an entire game.
OMEGA Seamaster Diver 300M Chronograph 007 First Light | Ref. 210.32.44.51.01.002
Price: CHF 7,300 (excl. tax) · US$9,400 · AUD$14,800 | Standing production (not limited)
Case: 44mm stainless steel · 17.2mm thick · 52.8mm lug-to-lug · 300m water resistance
Movement: Co-Axial Master Chronometer Calibre 9900 · 60hr power reserve · 15,000 gauss
Notable: First chronograph in Bond Seamaster history · First Bond watch from a video game, not a film
Strap: Black/grey/beige NATO (titanium buckle) · 6 additional straps sold separately
Released: May 21, 2026 (ahead of the game’s May 27 launch)
